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SEO specialist

  • United Arab Emirates, Dubai
  • Experience
Company: Scroll Blue
Location: United Arab Emirates, Dubai
Contact Number: 0000000000
Company Size: 1-10
Job Position: SEO specialist
Commitment: Full Time
Minimum Education Level: Bachelors Degree
Skill Level: Mid level
Salary: AED 5000 to 7000
Description

As an SEO specialist you'll identify strategies, techniques and tactics to increase the number of visitors to a website and obtain a high-ranking placement in the search results page of search engines.
This type of work may be referred to as content marketing or conversion rate optimisation work and you may instead have the job title of online marketer or digital account executive.

Responsibilities
As an SEO specialist, you'll need to:
Program in HTML, CSS and JavaScript to ensure the site is accessible and easy to follow and for increased interaction with visitors - this may involve working on video and PDFs

Run pay-per-click (PPC) campaigns to increase revenue through sponsored online advertising
write original content for webpages - tailored for the target audience

Constantly check search terms, rankings and analytics to monitor performance of client websites and make recommendations for improvement

Engage with other businesses (affiliates) over link-building opportunities, to bring in paid commission for driving customers to their websites
Employ user experience (UX) and conversion rate optimization methods to turn visitors into more active users and to help improve website performance

Drive targeted and loyal traffic to a website by community building

Use social media to distribute content and encourage more external sites to link to your content - giving you more authority

Develop and integrate content marketing strategies

monitor the algorithms set by the search engines to keep up to date with changes.


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